This project was developed in response to a professional brief for MUD Australia as part of London Craft Week 2025. The collaborative outcome included a considered design layout across two retail locations, alongside multiple content deliverables tailored to the campaign. The concept centres on MUD Australia’s core values of heritage and women-owned craftsmanship, drawing on the tradition of passing down kitchenware through generations. By situating MUD ceramics alongside other shared heritage objects, the project frames the brand as part of an existing domestic lineage rather than a standalone product.